
Pranav Rao
Strategic Product Designer: Scaling Teams & Driving Organizational Outcomes
Trained at NID, I've navigated the world of digital product design – from green-tech to OTT platforms – always driven by an insatiable curiosity. Between leading design teams, collecting graphic novels, and exploring the rich tapestry of Indian heritage, I'm on a constant quest to understand how design can solve real-world challenges and drive organizational growth.
Building India's top rated regional OTT platfrom
I spearheaded a complete transformation of the user experience by reimagining the login flow, search functionality, and content discovery powered by AI. The impact was dramatic: our app rating soared from 1.8 to 4.6, making us the highest-rated streaming platform in India, while daily active users jumped to 10.7 million with an outstanding 82% search click-through rate. By putting users first and leveraging AI for personalization, we didn't just improve metrics – we transformed how millions of people discover and enjoy their favorite content, leading to a 70% boost in viewer-to-user conversion and deeper engagement across the platform.
A carbon footprint calculator for Singapore
Working with Olam, we built an easy-to-use app that helps people measure how their daily choices affect the environment. The app turns going green into a fun challenge, using games and rewards to help users build better habits and make Earth-friendly choices. Users can track their progress, get simple tips to reduce their impact, and even support projects that help fight climate change.


Contributing to the mental health space in India
I led the design of two transformative features for India's largest mental wellness platform: a therapist-guided 21-day program that makes mental health support accessible and engaging for users, and a companion app that empowers mental health professionals to provide personalised care at scale.

