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Pranav Rao

Strategic Product Designer: Scaling Teams & Driving Organizational Outcomes
Trained at NID, I've navigated the world of digital product design – from green-tech to OTT platforms – always driven by an insatiable curiosity. Between leading design teams, collecting graphic novels, and exploring the rich tapestry of Indian heritage, I'm on a constant quest to understand how design can solve real-world challenges and drive organizational growth.
Currently building India's top rated entertainment platform, having worked on User acquisition, Content discovery, and Platform monetization.

Building India's top rated regional OTT platfrom

I spearheaded a complete transformation of the user experience by reimagining the login flow, search functionality, and content discovery powered by AI. The impact was dramatic: our app rating soared from 1.8 to 4.6, making us the highest-rated streaming platform in India, while daily active users jumped to 10.7 million with an outstanding 82% search click-through rate. By putting users first and leveraging AI for personalization, we didn't just improve metrics – we transformed how millions of people discover and enjoy their favorite content, leading to a 70% boost in viewer-to-user conversion and deeper engagement across the platform.

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A carbon footprint calculator for Singapore

Working with Olam, we built an easy-to-use app that helps people measure how their daily choices affect the environment. The app turns going green into a fun challenge, using games and rewards to help users build better habits and make Earth-friendly choices. Users can track their progress, get simple tips to reduce their impact, and even support projects that help fight climate change.

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Contributing to the mental health space in India

I led the design of two transformative features for India's largest mental wellness platform: a therapist-guided 21-day program that makes mental health support accessible and engaging for users, and a companion app that empowers mental health professionals to provide personalised care at scale. 

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