Pranav Rao
Designing digital products through systems, data, and team growth.
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Led and mentored a 5-member design team
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Owned charters across growth, discovery, and enterprise software
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Introduced systems for planning, documentation, and execution adopted org-wide
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Partnered closely with product, engineering, data, and business teams
Over 6+ years, I’ve grown from hands-on execution to leading teams and complex product initiatives, delivering measurable business impact across consumer products, internal platforms, and AI-driven systems.
Referral & User Acquisition at Zee5
I joined a high-stakes growth initiative already in motion—and pushed it toward clarity.
From incentive design to launch risk escalation, I navigated conflicting priorities across product, engineering, and leadership. This case examines how design influence works when authority is limited but consequences are real.
Leading Content Discovery & Search
Led discovery and search experiences delivering 23+ initiatives
Team Impact: Improved the search CTR from 79% to 82%, achieved a viewer to user ratio of 70%, won 2nd place in a comapany hackathon, launched the first AI powered search on an OTT platform.
Role: Lead Product Designer (Team of 5)
Leveraging AI in Search
Designed a prompt-driven AI search experience by challenging conversational UX assumptions with user evidence. Took a flow-level view of search to balance experimentation, engineering constraints, and existing success metrics.
Launched a new search experience and delivered a +2% Search CTR improvement.
