ABOUT | Pranav Portfolio 25

Namaskara

I am Pranav Rao

I am a product designer, experimenting through life in Bangalore.

Raised in the vibrant streets of Mumbai, with roots in the culturally rich Tulu Nadu, my journey is a blend of heritage and innovation. What started as creating posters for college events blossomed into a passionate pursuit of design, I've navigated diverse design landscapes – from spatial experiences and brand storytelling to data-driven digital product design.

My Experience

I began my design journey creating posters for college events, which sparked my passion for a creative career. While completing my degree in commerce, I also earned an advanced diploma in advertising. After working as a brand strategist for a year, I honed my skills at the National Institute of Design, where I delved into the application of the design process and the power of design thinking.

Sr. Product Designer

Zee Ent. Ltd

- Led a team of 5 designers in crafting user experiences for Zee's digital platforms.
- Utilised data-infomed design to improve user acquisition and content discovery.
- Won a company award for contributions within the first year.
- Promoted to team lead based on successful performance.
- Led the design for AI based search on the platform

Interaction Designer

Moonraft innovations

- Worked on diverse projects, including the award-winning Adva carbon footprint calculator.
- Collaborated with a talented team to design user-friendly digital products.
- Developed a platform for Mahindra Finance catering to Tier 2 & 3 city audiences.
- Gained experience in design that addresses real-world problems and creates social impact.

Graduation Thesis

Enterspace

- Leveraged event management skills to develop a brand identity for a design festival.
- Collaborated with experienced designers to refine brand storytelling techniques.
- Designed a holistic brand experience encompassing all touch points of the festival.
- Bridged the gap between theoretical design and real-world application.

Summer Intern

Two design

Describe the team member here. Write a brief description of their role and responsibilities.

Brand Strategist

Minority

Transitioned from digital to print advertising for a holistic understanding of the field while gaining valuable mentorship from industry veterans in crafting brand narratives.

- Received early exposure to brand strategy through client presentations and brainstorming.
- Worked on the creative strategy for Legrand India, a major client for the agency.
- Handled the launch campaign of Legrand's flagship product - Ekinox

Graphic design intern

Socheers

Was a part of the founding team at Socheer's during its inception, this was the early stages of the agency and social media itself. working with the team that had built the first social media platform in India gave me a taste of what startup life is like.

- Pioneered social media design at a startup agency during its early stages.
- Participated in strategic planning and developed creative solutions for various social media platforms.
- Established the visual identity for various clients through impactful social media graphics.
- Honed adaptability and problem-solving skills needed for a successful startup environment.