Building an Carbon Footprint Calculator for Singapore
In 2022, I had the opportunity to work on my first design project at Moonraft, a design service agency based in Bangalore, shortly after completing my master's at the National Institute of Design. The project aimed to create a Carbon Footprint Calculator, an innovative tool that assesses an individual’s lifestyle and provides recommendations to reduce their carbon footprint. This tool was intended to raise awareness about personal environmental impact and promote sustainable living practices.
Enabling environment consciousness with Olam agro and Moonraft innovations
Impact
The Carbon Footprint Calculator was well-received by both users and environmental advocates, eventually winning the prestigious IF Design Award in 2022. The project also played a significant role in enhancing my visual execution skills and reaffirmed my commitment to delivering high-quality user experiences. The success of this project demonstrated the potential of design in driving positive behavioral change and set a strong foundation for my future work in the field.
What Sets Us Apart
Overview
The primary goal was to develop an engaging, user-friendly tool that would educate users on their carbon footprint and offer actionable suggestions to mitigate it. The challenge was to convey complex environmental data in a manner that was both accessible and visually appealing.
Key Contributions:
This project marked my first experience in designing a mobile application, and I followed a structured design process to ensure a user-centric approach:
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Developing the Visual Language: One of my core responsibilities was to craft a visual language that would resonate with users while effectively communicating the gravity of the subject matter. I focused on creating a balance between a visually appealing design and a clear, informative interface. This involved selecting a color palette that was both inviting and eco-conscious, designing intuitive icons and illustrations, and ensuring consistency across all visual elements.
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Setting Up the Style Guide: To maintain consistency throughout the project, I developed a comprehensive style guide. This document outlined the visual standards for the Carbon Footprint Calculator, including typography, color schemes, iconography, and grid systems. The style guide served as a reference for all team members, ensuring that the design remained cohesive and aligned with the project’s goals. It was particularly rewarding to see how the style guide helped streamline the design process and maintained visual consistency across various platforms.
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Building the Lifestyle Assessment Survey: The core of the Carbon Footprint Calculator was the lifestyle assessment survey, which collected data on users' daily activities, consumption patterns, and lifestyle choices. I played a pivotal role in designing this survey, focusing on creating a seamless user experience that encouraged honest and thoughtful responses. The survey design emphasized simplicity and clarity, using a mix of quantitative and qualitative questions to provide a comprehensive assessment of the user’s carbon footprint.
Challenges
The main challenges was simplifying complex environmental data without compromising on accuracy. It was crucial to present the information in a way that was not only easy to understand but also motivating for users to take action. This required close collaboration with environmental experts to ensure that the recommendations provided were both feasible and impactful.
What Sets Us Apart
Conclusion
Working on the Carbon Footprint Calculator was a formative experience in my design career. It not only allowed me to apply and hone my skills in visual design and user experience but also instilled a deep appreciation for the role of design in addressing global challenges. The project’s success and the recognition it received reinforced the importance of thoughtful, user-centric design in creating impactful digital solutions.
Featured Work
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