When designing for the new billion its important to keep in mind that the new billion want access to the same conveniences as the digital nomads, but a few key needs need to be kept in mind
Affordable and Accessible Internet: The next billion users often reside in areas with limited internet infrastructure and face affordability challenges. They require affordable and reliable internet access to connect with the digital world.
Low-cost Devices: Many individuals in emerging markets may have limited financial resources, making low-cost devices essential. Affordable smartphones, tablets, and other devices enable them to access the internet and utilize digital services.
Data Efficiency: Limited data plans and expensive data rates pose significant challenges. Optimizing data usage and developing data-saving technologies are crucial for the next billion users to make the most out of their internet connectivity.
Multilingual Support: Supporting diverse languages is essential to cater to the linguistic diversity of the next billion users. Localized interfaces and content in various languages enable them to access information and services in their native languages.
Offline Functionality: Offline access to content is crucial for users with intermittent or limited connectivity. Offline features in applications and services allow individuals to access information even when they are not connected to the internet.
Digital Literacy and Training: Many next billion users have limited exposure to digital technologies and require training to effectively utilize digital tools and navigate the online world. Digital literacy programs and educational resources are essential to empower them with the necessary skills.
Relevant and Localized Content: Access to relevant and localized content is essential to meet the specific needs and interests of the next billion users. Localized information, news, and educational resources empower them to benefit from the digital ecosystem.
Essential Services: Access to essential services like healthcare, education, finance, and government services through digital platforms is crucial. Providing user-friendly interfaces and platforms for accessing these services is essential for the next billion users.
Trust and Security: Building trust and ensuring the security of online platforms and services are paramount. Strong privacy measures, secure transactions, and protection against cyber threats are necessary to gain the confidence of the next billion users.
Inclusive Design: Next billion users often have diverse abilities and face various physical and cognitive challenges. Inclusive design principles should be incorporated to ensure that digital products and services are accessible and usable for everyone.