Calculating Carbon in Singapore
Learning product design
The goal of this app is to aid people in making more sustainable choices. The app does this by assessing an individuals footprint and suggesting measures to reduce their carbon impact. Gamifying sustainable habit building and providing a tool to offset an individuals footprint.
The solution has been led by Olam an agri business from Singapore, and was built and designed with Moonraft.
Process
The team on was supervised by Arjav, led by Rakshit and Prakhar
With Aishwarya, Vikhash, Indraneel, Sameer, Saurabh, Krishnan, Harshit, Upasana.
The design of Adva followed an iterative, User-centered process rooted in collaboration, experimentation, and continuous feedback.
170 tonnes of CO₂e reduced in the first year
Through sustained engagement, personalized nudges, and actionable behavior change, Adva helped users collectively reduce 170 tonnes of carbon emissions. This demonstrated the app’s potential to drive real-world environmental impact at scale—one individual at a time.
🌱 170 tCO₂e
Adva was recognized by the prestigious iF Design Awards for its clear, human-centered design. The intuitive interface made complex sustainability concepts accessible and actionable, offering a smooth and encouraging experience that inspired users to stay engaged.
🏆 iF Design Award
Adva kept users motivated with habit-forming features like streaks, rewards, and real-time feedback. Contextual nudges tied to user data (like mobility or energy usage) added depth to the experience, while maintaining a positive, non-intrusive tone to encourage lasting change.
🔥 Gamified challenges
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