Media Enterprise Software
Lead Product Designer
Charter: Linear TV
Problem
- Zee established its brand over decades as TV channel, but has no data on who its watchers are in front of the screen. Without any idenrtification or data learning if conversion from TV to OTT is taking place is a blind bet.
- The data we would recieve for TV channels was also limited to BARC data and TRP rating which were hugely genralised and lacked specificity to be able to take strategic decisions.
Impact
- Over 15,000 active viewers engaging with the platform and allowing permissions to engage via whatsapp from a single show on 1 channel.
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Promo Versioning
This project aimed at refining how the internal promos are created, Every channel had its prime time show, and most popular channels had more than two. these shows would be advertised on the same channel, and sometimes on sister channels using clips showing upcoming scenes and plot points in the show marked by the iconic tag of “tonight at 7pm” These internal promos have been created manually by a team of editors working in shifts to meet the demand
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Music Reach Predictor
One of the the first tools we created to experiment with AI. the ask was to enable the Music procurement team to make data backed decisions. With over 30years of data on music the studio had produced, we wanted to enable the team to make use of this knowledge to move away from the traditional guess work, and dependency on the experts who the company relied on to make these decisions.
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Youtube Medley Creation
A tool created to generate Medleys and mash up videos for youtube. the Idea was to Create an additional source of revenue by generating contextual mashups on youtube.
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Login restructuring
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Leading Discovery
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